Marketing 2011: PhD Workshop
Highlight Events: PhD Workshop
Thursday, 17th March 2011
Prof.
Stan Paliwoda introduced and welcomed
Prof. Derek Pugh, Emeritus Professor at the Open University and
author of “How to get a PhD” now in its 5th edition, to a gathering of
more than 60 PhD students. The audience came from across the Business
School plus a few from Education for a special workshop entitled: “The
Contents of a good PhD”. This proved to be a good interactive session
where Prof. Pugh mixed sage advice with opportunities for PhD students
to discuss what they were actually doing. For example, he advised
students to pick two journals to follow through their studies, spending
some time each month reading them. The first, he maintained, should be
the leading journal in the field and the second focused on the topic of
your thesis and his recommendation was to keep up with them as you have
to grow with your discipline.
Amongst other advice offered, he also recommended that students read three PhD theses each year for the three years of their registration as it offered them illustrations of the style and standards to be met and could also be quite confidence building for students, when, after having read several theses, they should probably now feel that they could produce something either similar or better. The skill sets required in the completion of a PhD were also discussed and how he examined a thesis, looking not just for description in the literature review but an evaluation of the sources cited.
Overall, it was important to establish a contribution arising from the PhD research that was worthy of publication and discussion then ensued as to how this contribution might become more easily identified, as well as the quantification of the originality of the research approach being adopted. The workshop was very well received and without doubt, he has picked up yet more readers of his book that has already sold more than 100,000 copies since first publication.
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